Cults – Go Outside

Cults still feel like a new band even though the single “Go Outside” was released a year ago.  Now we finally have an official video for said track and it just blows my mind.  What person in their right mind would think to insert the group into archived footage of the People’s Temple cult?  Director Isaiah Seret would.

Ever heard of the People’s Temple and their commune in Jonestown, Guyana?  Ok, ever hear the phrase “Just don’t drink the Kool-aid?”  Yeah that was those guys.  But instead of focusing on their tragic end Seret and the band chose to use footage that displayed the daily life and the humanity Jim Jones’ followers.  Its a strange backdrop for a sunny pop song but it works beautifully.

Go Outside, by Cults from Boing Boing on Vimeo.

(via Boing Boing)

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