In this day and age bands don’t need record companies and radio to push their songs, they just need the internet. Unknown Mortal Orchestra is the just the most recent example. Ruban Nielson, formally of New Zealand noise pop band The Mint Chicks, posted a song called “Ffunny Friends” to the Bandcamp page he created for his new project. Its a good thing he put off filling in the group’s bio page because, as it was passed around the blogs, the heir of mystery began to add to the bands growing hype.
Now settled in Portland, Nielson is preparing to release UMO’s self titled debut (release date is tomorrow on Fat Possum btw). Its already receiving lots of love and now Nielsen has to start meeting these high expectations or risk being forgotten as quickly as his new group was discovered.
“How Can U Luv Me” is another track off UMO’s debut. Nielson layers some great 60’s r&b vocals on top of MGMT-style keyboard lines. Check it out below.
Unknown Mortal Orchestra – How Can U Luv Me